About Us
Founder
Founder, My name is Muhammad Shadid, and I come from a small village near Mangalore. I’m a guy with big dreams and a clear vision—to build something meaningful, something that lasts. I started my journey at just 16, fueled by passion, purpose, and a deep desire to create a brand that stands for authenticity.
Norsh is more than a business to me—it’s a reflection of where I come from and where I want to go. It’s built on real values, real ingredients, and a real belief that no dream is too big if you’re willing to work for it.
From a small village to a big vision—this is just the beginning.
— Muhammad Shadid
Founder & CEO, Norsh and Shadid Foods & Beverages
Why We Started Norsh
Norsh was born from a simple idea: to create something real, honest, and driven by purpose. We started Norsh because we saw a gap—products that looked good but lacked meaning, or brands that spoke loudly but said little. We wanted to build a brand that’s more than just a name; something that reflects our values, our passion, and a deeper connection with people who care about quality, authenticity, and originality.
At the core of Norsh is our commitment to real ingredients—our products are made with real fruit, staying true to nature and never compromising on quality. Our motto is simple: “Real fruit. Real flavor. Real purpose.” Every step we take is guided by this belief, making sure that what we create is as honest and wholesome as the idea that started it all.
Our Mission
To create one of the most trusted and admired brands in the FMCG industry by delivering exceptional products with uncompromising quality. At Norsh, we don’t just sell—we build a brand that stands for something greater: real ingredients, honest values, and a deep commitment to excellence.
Our Vision
To become a leading force in the FMCG space, known for crafting innovative, high-quality products that people love and believe in. Our vision is rooted in passion, purpose, and a relentless pursuit of greatness—not just in what we make, but in the legacy we build.
Strength
Progress
action
Our values of Strength, Progress, Action guide how we operate at Tropicana Brands Group, which have allowed us to create an environment that fosters collaboration, decisiveness and constant, forward momentum.
We Drive Growth in the Beverage Category
The Group is a leading force in the fresh-tasting and chilled beverages market. Backed by a powerful portfolio of core brands, we hold the No.1 or No.2 position in most of the categories where we compete.
Our Approach to Environmental, Social and Governance Policies
As a new and growing company, one of our most exciting opportunities is the ability to craft a distinct Environmental, Social, and Corporate Governance (ESG) strategy from the ground up. As we move forward, we are actively building our identity as a responsible corporate citizen—committed to sustainability plans that reflect the values of our customers and consumers, while also enabling TBG to make meaningful, original contributions in this space.
In the meantime, we’re proud of the progress we’ve already made. This includes implementing our sustainable agriculture policy, generating our own energy at the Bradenton facility, adopting water-saving measures at all our locations, and minimizing waste by sustainably sourcing oranges and utilizing every part of the fruit.
With a legacy in the orange juice industry, we recognized early on the need to evolve our global sourcing approach to stay ahead of emerging challenges. This forward-thinking mindset led to the formation of pioneering partnerships that help secure our premium supply chain while continuing our commitment to supporting and sourcing from Florida for as long as possible.
Certified Products
We Deal With Various Quality Products!
- Fresh Grapes juices
- Fresh Pineapple juices
- Trender coconut